The London fashion week has long been over now but I still catch myself checking out the funky outfits I see around London town and wanting to snap away, expecting people to pose for me. Yes LWF SS14 was a lot of fun, full of quirky glamour as you would expect of London. Somerset house was buzzing and was probably the friendliest place to be in London that week. It was in fact my very first time attending the event, even though I had meant to for such a long time, I always found it came and went sooner than I could ever get my act together. So I thought I would share some of my learning with you guys in case you were looking to make it to the Autumn/Winter 2014 maybe?
Even though the LFW is a trade event, it is slowly opening up to allow enthusiastic fashion lovers in, I guess because a lot of us now blog and tweet and more noise made for the LFW the better.
One way of getting an invitation is by subscribing to as many of your fashion newsletters and magazines as you can. They often have some surprising offers available to non-trade people.
You can also just turn up and queue on the day for the catwalk that you would like to see. Once they have let everybody in with a ticket, if there are places you may be let in. Your chances of getting into a show are marginally higher if you look like a credible fashion lover. So go to town and look a bit whacky (but attractive) and get noticed.
If you can’t get into the actual catwalk you could still get into the viewing lounge and see the show on the screen, which is still pretty cool.
All is not lost if you don’t have any success with the actual LFW there is always the London Fashion Weekend which is designed for the public. I highly recommend you shop around for tickets as all the sponsors will be selling tickets and offering varying perks. Tickets can cost anything from £15 to £35 and the best ones give you great bargains like, 2 for the price of 1 and fab goody bags. The ticket will give you entry into the exhibitions and to a specific catwalk show. The catwalk show lasts about half an hour but once you are in the exhibition area within the allotted time period you can pretty much stay for as longs as you want.
The London Fashion Weekend runs from Friday to Sunday and Friday is the least busy day, so you can get a better seat for the show, have the first pick of your favourite designer outfits (sometimes items are limited) and get some pretty impressive service. Honestly if you wanted to have a special me day – this is the one to book in. You will be surprised at how affordable some of the clothes are. Off course the most famous labels are still pretty expensive at half price but there is still a fair bit on offer that we can afford. The service is amazing, such friendly, enthusiastic and accommodating sales assistants, some of these sales people were in fact the designers or boutique owners so they love to tell you all about their products and how best to wear it etc etc.
My only criticism is that there wasn’t a proper representation of ethical fashion. Having asked a number of stewards and people in charge of information, nobody could direct me to any ethical fashion stands. There were however some scattered around that I discovered after questioning individual stands about their production line, fabrics sourced and their efforts to be ethical. So I guess this is something I need to take up with the British Fashion Council and get it on the agenda sooner than later!